Simply Dakota Uprising » Inspiring a Life of Love + Adventure in the Black Hills

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Introducing: Westward Wandering Co.

A while back, over on the blog, we shared a post asking what was next. We have been seeing the cultural shift out here in the Black Hills, the trends taking shape, the localism explode. The Uprising has been happening, and we are pleased to see that.

The goal of Dakota Uprising was always to ignite a local movement and express a challenge to share our lifestyle out in the Black Hills a little differently so it didn’t always involve Mt. Rushmore or buffalo or the Sturgis Rally, although those are certainly great things as well. We challenged you on instagram to share your experiences in the hills, we challenged you with the shop to ‘wear’ this area differently, and to raise the bar on connecting creatively.

We have decided to launch some new initiatives that have been fizzling in the back of our minds. And the time to do all of that is now.

The name, Dakota Uprising, was chosen because uprising meant “a movement or the act of rising up” and Dakota referred to a location-based term because we wanted to focus on local. The term Dakota Uprising will live on as history only, rather than a local clothing line. We’ve also felt for awhile now that the name, Dakota Uprising, has put us into a bit of a box and we’ve been wanting to break out of that box.

A New Name for a New Frontier

We are excited to announce that our new name will be Westward Wandering Co.

A name that originates from my story, the story of dating long distance from Sioux Falls to the Black Hills to be with my man, and eventually, permanently wandering westward when we got married at Sylvan Lake last year.

A name that will let us include our other favorite places out in the world in new designs (raise your hand if you love Wyoming, Colorado, Utah, Arizona?!) We can’t wait to wander westward. Hope you are excited to as well.

Also, the new hashtag we will be using going forward is #westwardwandering. We are abandoning the #dakotauprising hashtag. Join us on Instagram!

Still Your Favorite Black Hills Clothing Co.

Everything you love about the brand will not change. We will still represent our favorite places in the Black Hills, take you on hikes with us, and share stories of local businesses and creatives. We will just be expanding our designs in all directions to new frontiers. And we are excited about it, to be honest. Things you, also, can definitely be excited about. Pivoting the strategy without changing the vision.

We apologize if you noticed we went missing for a few weeks. We needed some time to regroup and put the wheels in place to keep this company moving forward.

Give Us Your Thoughts & Ideas!

What places out there would you like to see represented? Any favorite words or phrases?

Click this link and submit your thoughts!

As always, thank you for supporting this brand.

Forever grateful, and see ya out there,

Westward Wandering Co.
(formerly Dakota Uprising)

A few weeks back we hiked the Stratobowl Rim Trail, which is an easy and short hike near Rapid City with amazing views (a hiking trifecta).

stratobowl rim trail hike black hills

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strat10stratobowl rim trail hike black hills

The lighting is best in the evening when the sun is setting so make sure to add this to your to-do list one of these summer nights! This is where my husband and I had our engagement photos taken. Beautiful views, steep cliffs, long grass, tons of trees, and trails – it had everything we wanted for our photos.



As more and more people start creating shops around the idea of “hyper-localism,” especially out here in the Black Hills, I’ve learned to fuel that competitive atmosphere into the idea of “What’s next?” Always – WHAT. IS. NEXT? Because when they start utilizing the same ideas, even the same content, you know you’ve done a good thing, and you know you’ve filled a gap that was previously missing out here, and although I am only a one-woman showing running this whole thing, I can’t help but think, “What’s next?”

In the words of Seth Goden, and his blog post that inspired it all, I have to remember that no matter what has been done before, or what others are starting to do, it has not been done by me.

Here’s to being generous, being brave, and doing what matters, and to learning how to pivot the strategy without changing the vision. So, what’s next?

Stay tuned, my friends.




Of course it’s been done before


John Koenig calls it vemödalen. The fear that you’re doing something that’s already been done before, that everything that can be done has been done.

Just about every successful initiative and project starts from a place of replication. The chances of being fundamentally out of the box over the top omg original are close to being zero.

A better question to ask is, “have you ever done this before?” Or perhaps, “are the people you are seeking to serve going to be bored by this?”

Originality is local. The internet destroys, at some level, the idea of local, so sure, if we look hard enough we’ll find that turn of a phrase or that unique concept or that app, somewhere else.

But no one is asking you to be original. We’re asking you to be generous and brave and to matter. We’re asking you to step up and take responsibility for the work you do, and to add more value than a mere cut and paste. Give credit, definitely, but reject vemödalen.

Sure, it’s been done before. But not by you. And not for us.

From Seth’s blog:


Dakota Uprising hosted a Garden Party at Willow General Store in Piedmont, SD this past week. Cold drinks, a perfect location, and a beautiful night.

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It took me years to get the courage to host an event (I dread hosting events), but I always had this itch and this vision in the back of my head to host one that was small, intentional and for a lack of better words, cute. When I discovered Willow General Store’s garden area and that she allowed events to be hosted there, I was sold. There wasn’t a better location or person to help me host one (seriously, Lane is awesome!)

We had drinks, played corn hole, had a few little random prizes, and everyone got to take home a baby ponderosa pine tree!

I’d like to thank the people that have helped, supported and volunteered their time to make Dakota Uprising what it is today. From friends and family, to photographers, videographers, printers, ambassadors, and models and small business owners to my first wholesale stockists. I enjoy running Dakota Uprising because there are fun, positive, willing, and supportive people that stand along side the brand. And it wouldn’t be as fun without the help of all of you (you know who you are).

So many people wore Dakota Uprising shirts to the event, too. And that was super fun to see. Shop the tees here.

Dakota Uprising will be hosting more events like these in the future and if you are interested in attending one, sign up on the email list.